Mini blog 17: You can’t be all things to all people

| Xmas 2014 Mini Blogs

Mini blog 17: You can’t be all things to all people Image

Ever heard the saying ‘Jack of all trades, master of none’? This saying relates to this mini blog. Find the people you want to sell to and focus your marketing around them. You’ll find that doing this will help you open a lot more doors.

Your product/service may be something that numerous audiences would benefit from but if the message is too broad, it could end up meaning nothing to everyone rather than something to a select few.

e.g. Xpand Marketing’s services can be applied to any type of business. However, by positioning ourselves as specialists in the construction and automotive industries we’ve been able to win more and more business from new clients in each of these sectors. We’ve also won business in other sectors, but having that focus on a specific target audience has given them the message that we can give them exactly what they want.

Want to know more about how we can help your business grow? Get in touch!