Your brand is the face of your business. It represents everything your business is about. If it is inconsistent across various platforms, what is it saying about your attention to detail? Inconsistent branding says ‘I don’t have an attention to detail’. Do you really want to be giving this message to your clients?
Ensure you have a set of strong brand guidelines that dictate colours, fonts, dos and don’ts and all the other good stuff that comes with brand guidelines. If your branding looks consistent on your website, stationery, brochures, signage and everywhere else it will ensure you maintain a professional look across all platforms.
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