Marketing. It’s an interesting profession. It’s often seen as a playful and fun department in most businesses, but there’s nothing fun about not being taken seriously by other departments.
I used to be a marketing manager before setting up Xpand in 2007 and I clearly remember the pain points of the job. This lead me to set up a podcast with Gemma Edwards from content creation agency So Contented.
Here’s the format
- Gemma and I invite a guest with expertise in the marketing field onto each episode.
- Three real world scenarios provided by frustrated marketers are read out to the guest.
- Gemma, myself and the guest talk through the scenarios, give some advice and have a bit of a laugh along the way.
- At the end of each episode, the guest gets to decide which scenario from a frustrated marketer gets to go in the bin so it can never (hopefully) be experienced again.
This is a great podcast for frustrated marketing managers, marketing executives, marketing assistants and everyone in between.
The episodes will be launched throughout March. Watch this space!
In the mean time, you can visit www.madatmarketing.co.uk for a touch more information.