Why Your Business Needs Email Marketing

| Email Marketing

Why Your Business Needs Email Marketing Image

Email marketing is a tried and trusted marketing tactic and for a very good reason!  Online users routinely check their emails, even more than social media. In fact, 91% of users check their email at least once a day! [1]

Email is an effective way of connecting with, and retaining, customers and offers many benefits to your business, for example:

  • There’s no delay between dispatch and receipt of a message.
  • It’s personal. It offers one-on-one communication with a user.
  • It’s inexpensive, offering fantastic returns on investment.
  • It’s measurable.

Not sure it’s for you? This video explains why your business needs email marketing, in less than 60 seconds:

  1. Email marketing drives more conversions than any other marketing channel, including search marketing and social media. (2)
  2. A message is five times more likely to be seen in email than via Facebook. (3)
  3. Email produces a return on investment (ROI). It prompts purchases three times more than social media and the average order value is 17% higher. (4)
  4. 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. (5)

We helped a client win £40,000 of business from a £400 email marketing campaign. That’s a 100:1 return on investment!

Speak with us to learn more about how our email marketing services can boost your business.

Sources

  1. https://www.marketingcloud.com/blog/91-of-consumers-use-email-at-least-daily/
  2. http://info.monetate.com/CREQ_Research.html?utm_source=M-PR-EQ-Q113
  3. http://www.radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf
  4. eMarketer, Email Marketing Benchmarks: Key Data, Trends, and Metrics, February 2013.
  5. https://www.marketingsherpa.com/data/public/reports/benchmark-reports/EXCERPT-BMR-2013-Email-Marketing.pdf