We know that as a dentist, you don’t always have the time to give to your marketing. So we’ve put together this list of free tools that you can use to help market your practice online.
Buffer is a really handy social media scheduling tool, which means you can do all of your social media posts in one batch and set them to go out at the best times for reaching your audience. You can save loads of time by doing this, and make sure that you maintain your social media presence, even if you’re too busy to post every day.
Feedly is a content curation tool to help you pull together interesting and relevant content, which you can share quickly and easily to social media. You can select websites that regular post useful content and add them to your Feedly, then everything that those sites publish will appear in your feed. The best part is, you can integrate Feedly with Buffer so you can send content directly to Buffer for scheduling.
In the social media landscape, images are everything, but unless you have a graphic designer it can be tricky to come up with great graphics to share regularly. Canva is an online design tool that allows you to quickly create really nice looking graphics, and it’s super easy to use. Even if you just want to put your practice logo onto a photograph you want to share, you can do this in minutes with Canva.
Google Analytics does pretty much everything in terms of tracking the traffic that’s visiting your site. It can show you where traffic is coming from, how long the users are staying on your site, how they interact with your site and which buttons they click. Analytics gives away a huge amount of information on your audience, completely free. All you need to do to get started is add a piece of code to your website. Look here for step-by-step guidance on setting up analytics: https://support.google.com/analytics/answer/1008015?hl=en
SurveyMonkey allows you to gather feedback from your patients. Surveys are a good way to collect patient information, engage patients, and access useful insights on your business. You’ll be able to analyse this data to find out what your patients love about you, and what areas you could improve on. It’s also really easy to use, so you can create and publish a survey in no time.
Email marketing is an incredibly powerful way to stay in touch with your existing patients and funnel new enquiries into converted patients. Email allows you to create an intimate interaction between yourself and your patients, and you go directly into their inbox! You don’t need to worry about target audience searching for you, or seeing your social posts. Your email will go directly to them. MailChimp is very simple to use, so you can start email marketing quickly.
If you’re curious about how users interact with your website, a tool like Hotjar can show you exactly what your users are doing – where they click, how far the scroll etc. Heatmaps, clickmaps, scrollmaps and visitor recordings will all give you deeper insight into how effectively your website is working, and may even highlight some areas to improve. For example, you might notice that users are only reading halfway down your page about orthodontics – this would tell you that the page is too long, or isn’t fully engaging to your users.
Google Keyword Planner
This is a really handy one that will help you with basic SEO for your website. If you open the Keyword Planner, you’ll be able to search for keywords that you might want your practice to rank for. For example, “dentist in Leeds”. Google will then show you related keywords that you might like to use, as well as the search volume for that key term. You can then add the key terms to your website, helping you to get found on Google.
This is a really simple one, but if you’re writing blogs and doing content marketing one of the most important things is the headline. That’s the part that will catch people’s attention, and (hopefully) get them to read your work. Headline Analyzer does what it says on the tin – you can enter your headline and it will assess how effective your headline will be, and give you tips on how to improve it.
Help a Reporter Out
HARO is a website that allows journalists to search for sources to comment on their stories. You can go on to the website as a source, and find opportunities to contribute to stories – gaining yourself some PR coverage in doing so. There will often be journalists who need a dentist to provide them with a quote or some information for a story, and if you can help them out you’ll get your name in the press!