Xpand is 11 years old! The 28th June 2018 marks 11 years in business for us, and we’ve come a long way since the days of Jag working alone in a small office in his house.
We’ve gone from strength to strength every year, and grown into a specialist team of five working out of our (very cool!) studio in Saltaire. There have been some interesting learning curves along the way, and our portfolio of clients has grown to include multinational household names.
We’ve also done a lot for our local community, and always try to support local charities through our community initiatives – whether it’s a fundraiser or building a pro bono website.
This last year in particular has been full of exciting times, so we’ve put together 11 highlights to celebrate our birthday. If you’d like to see see some of our favourite moments from the last 10 years, just take a look at the blog posts from our 10th birthday. Enjoy!
Xpanding the team
This year has seen two new additions to the Xpand family – Si came on board in September as digital designer, and Mariah joined the team in February as our new digital marketer. They’re both fantastic additions to the team, and are already generating great results for our clients. Good job guys!
Building a sweet website in under two weeks
We’ve been working with Lindt chocolatiers since 2016, and in March this year they got in touch with an urgent requirement for an internal website that would communicate their internal goals and values to staff.
We had an extremely tight deadline, so Si and Ryan, our web developer, got stuck straight into wireframing, designing and developing the website. Si also created 20 professionally voiced over animations – all in less than two weeks. Phew!
Celebrating a wedding
On the 7th April, Ryan married his partner Sandy – in Thailand no less! We think they look lovely together, and wish them all the best of luck for their marriage.
Our tastiest website yet
Everyone loves a good curry, so creating the website for the well know Aagrah chain of restaurants was a genuine pleasure. Every last feature of the site was very carefully considered and mapped out/ wireframed prior to any design work taking place. The feedback from the Aagrah team has been fantastic and it really helped the website user experience by having a mobile friendly website.
Amazing results with social media marketing
Getting results for clients is our number one priority, so we love it when we get some great feedback! We’ve been working with nationwide dental company Your New Smile on Facebook advertising, and we were thrilled to be able to generate 1,200 new enquiries for them in just 6 months. We still work with YNS, with more of their locations coming on board in the next few months, so watch this space!
Promotions and progression in the team
We like to see our team members learning and developing, and always try to support them with their career progression. We’re thrilled that in August, Simon moved in to senior management and became our operations manager, and in January Ryan completed a 6-month development plan to become our senior web developer. Congratulations guys!
Over the years, we’ve refined and developed our process to make sure we always get the best possible results for our clients. This year, we’ve worked on turning our internal process into a seven-stage marketing model for achieving great ROI – we call it SOLAR 7. We’ll be teaching clients how to implement the model into their own marketing to get results, which leads us to…
Jag taking on speaking engagements
Jag has achieved a personal goal this year by starting to take on speaking engagements, delivering insightful and educational talks to delegates at various events. Some of the key events from this year include DigitalU, Airedale Enterprises, and Bradford College – all of Jag’s talks have been well received, and he’s delighted to have received great feedback. Go Jag!
Smashing our charity target
Every year, we take part in the JCI Easter Egg Appeal – collecting eggs for disadvantaged children in our area. Every year, we’ve smashed our target, and did so again this year! Our target was 40 eggs, but we managed (with a little help from our friends at Lindt) to collect a whopping 549 eggs!
Giving a recruitment agency headway over its competitors
Again, we’re thrilled to have achieved another fantastic result for one of our clients – Headway Recruitment reported £47,000 worth of turnover between January and April. They attribute this directly to being found at the top of Google thanks to our SEO efforts. We love it when we get a result like this for a client!
Guilty of generating new business for a forensic accountant
We’ll finish on a high with yet another fantastic result for a client – Chris Makin is a forensic accountant and expert witness in the legal sector, and came to us for help pushing himself further into the public eye. We optimised his website and started an SEO campaign – and managed to pull in £35,000 of new business in just 5 months!
We think you’ll agree, we’ve had a pretty great year – and here’s to the next 11!