case studies

The Client:

e-SES

The Brief:

Global management consultancy, Inspire International, needed a marketing agency to help communicate the benefits of their new product, the e-Safety & Environmental System. They approached Xpand Marketing via recommendation and provided us with a brief requiring a simple yet effective way of communicating the benefits of this new product. They wanted to give the product its own brand identity, create a website with an animation and voiceover explaining the product concept, design and print of stationery, brochures and newsletters and design and development of branded email marketing templates.

The Outcome:

We very quickly helped the client simplify their whole concept by abbreviating the name to e-SES. We then created the brand concept and developed a simple website with a 2 minute animation explaining the product. This involved storyboarding, scriptwriting and arranging a professional voiceover and studio time within very restricted time limits. After this we created supporting marketing literature to aid communication to new prospects and existing clients.

The outcome was a very short and simple way of communicating a potentially complex product. The expertise and continuous strategic support of Xpand Marketing allowed e-SES to increase its customer base by 50% within 6 months of project completion.

Client Testimonial:

"Before we had the e-SES brand and website, it was extremely challenging and time consuming to portray the benefits of the e-SES product to potential customers and current clients. We now use the website as part of our sales presentations as it gives an immediate indication of how it can help our clients become more efficient. Since working with Xpand Marketing we have gained contracts with very large organisations in the commercial transport and food preparation industry. Xpand Marketing were extremely professional, creative, flexible and passionate about making sure we achieved our objectives."

Harvinder Virdee
Managing Director
Inspire International/ e-SES