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If you don’t ask, you don’t get
Research has shown that it costs businesses 5 times more to gain new customers than it does to keep existing customers. Why? Because you already have a relationship with your existing customer and most of the selling job has already been done… Continue reading
The Apprentice 2011 Episode 9: You can’t be all things to everyone
Why, oh why will these people never learn? I can understand that it’s easy to criticise the candidates on The Apprentice and it’s probably much harder when you’re actually there. Despite this, I can’t believe that they (a bunch of hand picked ‘professionals’ from thousands of applicants) still manage to miss some of the most basic rules in business… Continue reading
It’s more about the marathon than the sprint…
If you sprint to a destination it’s likely you’ll get to where you want to go pretty quick. Unfortunately the downside is that you’ll be shattered by the time you get there and you’ll need a rest before you can go any further. Why am I telling you obvious facts about running? Because it works as a perfect analogy for marketing… Continue reading
The Apprentice 2011 Episode 7 – There’s a thin line between clever and plain stupid!
If BBC 2’s You’re Fired is anything to go by, this isn’t a good sign for Jim Eastwood. He seems to have become the least popular contender on the show. Luckily for him though, Glenn Ward got fired last night…. Continue reading
