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Category Archives: Market Segmentation
If you don’t ask, you don’t get
Research has shown that it costs businesses 5 times more to gain new customers than it does to keep existing customers. Why? Because you already have a relationship with your existing customer and most of the selling job has already been done… Continue reading
The Apprentice 2011 Episode 9: You can’t be all things to everyone
Why, oh why will these people never learn? I can understand that it’s easy to criticise the candidates on The Apprentice and it’s probably much harder when you’re actually there. Despite this, I can’t believe that they (a bunch of hand picked ‘professionals’ from thousands of applicants) still manage to miss some of the most basic rules in business… Continue reading
The Apprentice 2011 Episode 5 – Listen to your target audience before taking the plunge
Oh dear. I think team Logic is destined to lose every task set by Lord Sugar. Once again, Venture beat their opposing team to the glory spot.
Episode 5 saw Glenn Ward lead Venture to victory in a task where the teams had to create and market a brand to be sold in the pet food market…
Sniper Rifle Approach (Market Segmentation) Vs Shot Gun Approach (Hit & Hope)
We’re no experts in guns, but we’ve seen enough war movies to know that the right kind of sniper rifle will hit a target up to half a mile away. It gives an efficient, cost effective and high impact result. Metaphorically speaking, that’s exactly what you need when it comes to marketing your business… Continue reading
