Categories
Archives
Category Archives: How to…
If you don’t ask, you don’t get
Research has shown that it costs businesses 5 times more to gain new customers than it does to keep existing customers. Why? Because you already have a relationship with your existing customer and most of the selling job has already been done… Continue reading
5 ways to show prospects you are a specialist in your field
As a business owner you want to gain as many customers as possible. How successful you are in doing this depends on your sales and marketing strategy. You might invest heavily in online SEO, advertise in trade magazines, possibly even use a cold calling strategy, or all of the above. No matter what you do, it’s crucial that you show prospects that you are a specialist in your field…
Continue reading
10 Ways To Maximise Your Advertising Impact
Ok, so you’ve just paid for advertising space. The next step is to think about how you want the advert to look, what you want it to say and what you want it to achieve. Most newspapers, magazines and directories offer advert design as a part of the price or for a small extra charge…
Direct marketing – a quick strategy to getting more customers…
As an SME (Small to Medium Enterprise), it’s likely that direct marketing will play a large part in getting in front of your customers. If it isn’t, it certainly should play a part in your integrated marketing strategy…
Sniper Rifle Approach (Market Segmentation) Vs Shot Gun Approach (Hit & Hope)
We’re no experts in guns, but we’ve seen enough war movies to know that the right kind of sniper rifle will hit a target up to half a mile away. It gives an efficient, cost effective and high impact result. Metaphorically speaking, that’s exactly what you need when it comes to marketing your business… Continue reading
