Category Archives: Advertising

10 Ways To Maximise Your Advertising Impact

Ok, so you’ve just paid for advertising space. The next step is to think about how you want the advert to look, what you want it to say and what you want it to achieve. Most newspapers, magazines and directories offer advert design as a part of the price or for a small extra charge…

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Are you marketing to your customers, or to yourself?

Are you marketing to your customers or to yourself? You may think this is a strange question to ask but you’d be amazed at the amount of times this problem peeps its head out of the woodwork. I’ve sat in board rooms on numerous occasions…. Continue reading

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